When people Look to Michigan, they aren’t just looking at the institution — they’re looking to the people who drive Michigan’s progress and its impact for the public good.

An internal “Look to Michigan” campus campaign has launched that specifically acknowledges the contributions of faculty, staff and students.

United by Purpose brings to life — through compelling words and powerful visuals — a diverse array of stories, all centered on the U-M community’s shared sense of pride, purpose, and collective impact.

This campaign celebrates the moments when our faculty, staff and students are inspired by greatness — and, in turn, inspire greatness in others. It is also designed so that schools, colleges and units can easily customize materials to reflect the unique perspectives and experiences of their own communities.

The campaign messaging was developed this past summer with input from faculty, staff and students. Watch for banners, ads and other materials across campus in the coming year.